Meet Us

People first

First invest in people, then in their processes, then in their tools.

We streamline work and communication structures from market to product development and back.

Innovation Challenges

#Route to Market
Bringing software innovation to market is challenging because it requires finding a clear route to market and defining exactly who the product is for.
Without a sharp understanding of the target customers and their workflows, even a technically excellent product becomes irrelevant.
#Continuous Feedback
Balancing market needs with expert vision requires a feedback loop that guides changes customers will adopt.
The art lies in merging real customer problems with the developer’s foresight to create solutions that are both practical and forward-looking.
#Successful Distribution
Even the best product fails without direct access to customers — because missing value means no adoption.
Building channels, credibility, and a trusted advisory role ensures that innovation is not just developed but also adopted.
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Progress by Feedback

Build, test, learn – always in short cycles, always with real users.

We merge customer input with expert vision to create innovative products that fit in the market gap.

Successful Solutions

#Innovation to Market
Product Market Fit needs a precise definition of the customer problem. Validate early through direct interaction with the target users.
Building minimal solutions that deliver measurable value before investing in full development.
#Focus on People
Lean Development translates validated problems into structured workflows and product features that truly solve customer needs.
Maintaining continuous customer feedback during development to confirm usability and relevance is crucial for later market fit.
#Distribution Flow
The Go-to-Market needs clear routes to the customer. Align marketing and sales tightly with the product’s value proposition.
Data Driven refinement of business models accelerates adoption and enables sustainable growth.
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Selection of our projects

AOK Hessen
apoprojekt
Balluff
Deutsche Automobil Treuhand
Deutsche Bahn
Krings & Sieger
medi
Mercedes Benz
Tomra
VELLOWS

Market Success

A strong product needs a clear route to its customers.

We align go-to-market, sales, and business model so innovation becomes adoption, not shelfware.

About leancodes

leancodes was founded in 2018 to bring 20 years of experience in software product development to companies that want to accelerate their product-market-fit phase.
We are using our industry experience and software engineering expertise to translate the needs of our clients into technical solutions. We focus on streamlining existing workflows, automating repetitive tasks and reducing complexity wherever we can.
For this, we organised ourselves to work 100% remotely across Germany. We apply agile and lean methodologies and use current technologies to support our team structures. For creative exchange we regularly meet at locations of our choosing.